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Key takeaways:

  • Recent consumption trends in India are characterized as “K-shaped”. Growth in upper income households has been surging, while growing at a slower pace in lower income households.
  • The government is focused on boosting rural and youth consumption by increasing employment and raising labor productivity.
  • If successful, this would create an “F-shaped” consumption growth pattern with growth in upper- and lower-income households expanding at a healthy pace.
  • Our portfolio managers see attractive investment opportunities in the Indian banks, consumer discretionary and industrials sectors. Our report includes individual case studies exploring the Indian consumption theme within these sectors.

In this report, we consider the following scenarios and look at two individual case studies exploring the Indian consumption theme within the consumer discretionary and industrials sectors:

  • Supply-side measures.
  • Public and private partnerships.
  • Current consumption trends.
  • Labor-force participation.
  • Tax cuts for middle-income earners.
  • Production-linked incentive (PLI) 3.0 in 2026.
  • Case study on HDFC Bank: India’s largest private sector bank by loans and is one of the fastest-growing large banks with consistent market share gains and strong asset quality.
  • Case study on Zomato: A leading food delivery and quick commerce platform in India founded in 2008.